Epson and the Human Milk Foundation Relaunch HMFGifts.com with Star Editions Partnership, expanding product range and Print Innovation.
Epson and its charity partner, the Human Milk Foundation (HMF), have announced the relaunch of their online gift store, HMFGifts.com, following a new collaboration with leading UK print wholesaler Star Editions. The updated platform offers an enhanced shopping experience, a broader product range, and showcases Epson’s advanced print technologies – highlighting the environmental and supply chain benefits of on-demand printing in the UK.
Originally launched in May 2022, HMFGifts.com was created to raise vital funds for the Human Milk Foundation by selling gifts printed using Epson technology. Every purchase supports HMF’s mission to provide donor human milk to premature and sick babies in hospital neonatal units and families at home across England and Wales. Much like donated blood, donor human milk can help save lives.
By printing only what is needed, when it’s needed, using Epson’s digital textile printers, HMFGifts.com demonstrates the advantages of quick turnaround, controlled stock management, and a sustainable production model compared to overseas analogue printing. This approach also enables personalisation – something not feasible with outsourced production.
The products featured on HMFGifts.com feature designs based around the components of human milk, such as Oxytocin and Prolactin, the charity’s emblem the snowdrop flower (also known as the ‘milk flower’) and themes of kindness, love and family. These designs have been created by students from Hertfordshire’s Longdean Academy and graphic designer Emily Culpeper.
With Star Editions Now Onboard, The Store Offers:
A completely redesigned website for easier navigation and an improved customer experience.
An expanded product range, including baby grows, baby blankets, bibs, fridge magnets, water bottles, keyrings, snow globes, and more.
Personalised gifts, adding extra value for customers.
Diverse print processes, with items produced using Epson’s Monna Lisa direct-to-fabric printers, alongside Epson dye-sublimation printers.
Flic Webster, Human Milk Foundation, commented:
“We are delighted that through the relaunch of the HMF gift shop, we can now offer a greater range of beautiful, personalised products for babies and families, all of which are printed sustainably on demand in the UK using Epson’s fantastic printing technology. The funds raised from every gift purchased enable us to provide donor human milk to tiny babies in need, helping save lives. We are so grateful to our charity partner Epson UK and Star Editions for making this possible, and excited to see the transformation of HMF Gifts through this wonderful partnership.”
Phil McMullin, Head of Commercial & Industrial Printing at Epson UK, added:
“This partnership with Star Editions marks an exciting step forward. HMFGifts.com is a perfect case study for demonstrating the benefits of on-demand printing while raising funds and awareness for our valued charity partner, the Human Milk Foundation. By combining Epson’s cutting-edge print solutions with Star Editions’ expertise in wholesale production and personalised gifting, we’re able to offer high-quality products that make a real difference for families supported by the Human Milk Foundation.”
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